The Centre of Excellence in Responsible Business (CERB) has been hosting Transformational Business Coalition Guest Speaker Sessions as part of its strategic objectives. A brief summary of the events hosted in past are as follows:

First Business Transformational Coalition Guest Speaker Session
Topic: “Why Behaving Ethically is So Hard”
Speaker: Dr. Tony Tan (Head of the Global Society Advocacy Engagement and Standards & Advocacy division for the CFA Institute for the Asia Pacific Region)

This event was aimed at illustrating how bad ethical behavior is rationalized within organizations. It was a thought provoking session revolving around examples related to the Cognitive Dissonance Theory and discussions on why under certain circumstances, ethical decisions are difficult choices with no right or wrong answers. There was a need therefore to institute an ethical model within each organization to build an ethical culture.

There were 19 participants representing more than 15 organizations including PBC member companies, known for pursuing best business practices in Pakistan. This session was organized under the Ethics, values & Governance Forum of CERB.

Second Business Transformational Coalition Guest Speaker Session
Topic: “Towards Adoption of Sustainable Practices for Businesses”
Speaker: Ms. Kulsum Ahmed (Climate and Sustainability Specialist, The World Bank)

The primary objective of the discussion was to inform and illustrate how companies can best adopt sustainable practices and how managers can make such practices to stick in their organizations. The session revolved around applications of the United Nations Sustainable Development Goals (SDG)s with an emphasis on SDG 12 “Responsible Consumption and Production”. A framework of implementation of the SDG was presented that would result in sustainable development, efficient use of natural resources and reduction of food wastes. This framework and the various tools outlined, would not only encourage sustainable practices within organizations but would allow progress to be measured and reported on a scorecard with the outcome that managers change the way goods get produced and the resources to achieve economic growth and sustainable development.

There were 25 participants representing 20 leading organizations of Pakistan. This session was organized under the Inclusive & Sustainable Development Forum of CERB.

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